Below are pix of Frank @ 99 in July 2010, celebrating Moxie Week with all of us!
KEEP UP THE GOOD WORK, FRANK!
Our Heros! Famous Franks of Moxie Fame! HOME
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| The marketing genius of Moxie's heyday in the early 1900's, Frank Archer. Gave us the Moxie Boy, the Moxie Horsemobile, and the Moxie Bottle House (now preserved for posterity in Union, Maine. | The focal point for Moxie Fun and Frivolity for the last quarter century, Frank Anicetti. His store has made Lisbon Falls, Maine the Moxie capital of the world during the famous Moxie Festival each year. Only place in the world to enjoy genuine Moxie ice cream! | Stopped Moxie from disappearing off the face of the earth in the late '60's. Frank Armstrong kept the ship afloat by forming the Moxie-NuGrape Company (later Monarch Beverages), owners of the Moxie brand until 2007.. |
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| And then there is our beloved Frank Potter...who documented in his almost biblical "Book of Moxie" all that was good and holy about our favorite "distinctively different" beverage, its collectible icons, and peppered it with many rich anecdotes and side stories about our "mahogany ambrosia" over the years... | Followed up by his "Moxie Mystique" and many other treasured tomes and tales of Moxie lore...even contributing to a CBS "Sunday Morning" Moxie episode. He has been a cornerstone of Lisbon's Moxiefest for many years until his health precluded extensive travel as he reached his mid-90's. | At 98-1/2 years young (above), Frank stays tuned to all
things Moxie in Paducah KY where he resides with his good friends Bruce
and Trish Walker.
Below are pix of Frank @ 99 in July 2010, celebrating Moxie Week with all of us! KEEP UP THE GOOD WORK, FRANK! |
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